Monday, September 30, 2019

Jc Penny Essay

This is not the first time that this company has been faced with adversity. The first time was in the 1960’s when shopping went from downtown locations to more uptown locations in malls. The company transitioned to mall locations to cope with the change. This time the change did not come easy to the company. In fact this change has cost the company millions. This time JC Penney’s was faced with a challenge that they wanted to change. They wanted to transition the public’s perception of them. They no longer wanted to be viewed as an old fashioned department store. The company no longer wanted sales or clearance racks. They wanted to change the whole retail climate. They called it fair and square pricing (Baskin, 2013). This came off a lot like Wal-Mart’s always low prices campaign. This sounds like a great idea to me. However, it failed for many reasons. The main reason because it was confusing to consumers. While the other main reason being poor marketing. Many people sat in anticipation of this new campaign by JCPenney’s. There were just as many supporters in the beginning as well. When I heard of this I thought of an upscale Wal-Mart. Low prices I do not have to shop for sales anymore because these should be low prices every day. However, very shortly after this I found myself not shopping there at all. Consumers want a deal, and they do not feel that deal when they shop there anymore. It is the thrill of the hunt for consumers. Not only that but the sales ad and clearance racks used to change. They are no longer changing prices so there is no need to go daily, weekly, or even monthly. Customers may check there as a way to show case, but they are not buying. Without the sales and without the sale advertisements the company is not bringing in nearly the amount of people that were coming into the store to score the best deal. Next the advertisements they are sending out are worded poorly. They are no longer doing sales but they do mail out what they called month long value. Customers did not understand the wording of it. It was never broken down for them. Ideally they had sales, but they were not called the standard name. Therefore, customers missed out on them and they were not bringing in the clientele like a â€Å"sale† probably would have. They were not able to embrace JC Penney’s new tactic. Another problem with this campaign is that the average consumer does not know what the clothing costs. Therefore they think it should be or could be marked down. They have no idea if they were getting a good deal or not. Again the thrill of the hunt is gone, and still makes the customers confused. It was confusing to customers and that means there is a problem in marketing. When a place makes changes that could potentially be confusing marketing is the key. However, there advertisements were so irreverent that they made even less sense to begin with. They came up with a campaign after their numbers dropped called â€Å"do the math. † It was supposed to show how much easier it is to just get a low price in the beginning rather than use a coupon. This action failed for the company. The CEO Ron Johnson came out and reported later that â€Å"it was confusing† to some of their consumers (Baskin, 2013). It’s no wonder that they lost customers. They did not target other competitors about their prices just what the company was trying to do. Last but not least they attempted to open little stores inside their stores. It was a Martha Stewart collection like IKEA. Even that failed because Martha Stewart was not able to put her name on it, because she was still in litigation over her brand. So, it was still branded as JC Penney’s. Not that the name would have made much difference, but it was not thoroughly hought out within the company. Also, this is not a new tactic stores have been doing this for years. The renovation of the stores to add in this small store was costly. It has cost the company millions of dollars. It has depleted their cash, and has also caused their credit rating to drop (Baskin, 2013). This was a costly decision to make when sale s were already down. Here is the largest problem that they had they wanted become a high end store in a low end economy. If I were the CEO of JC Penney I would make quite a few changes. My first change would have been to go back to traditional wording for now. These are the words that customers are the most familiar with. I understand that some companies like to do all their changes at once because it is cheaper. However, when you are changing familiar terms it is wise to do it slowly. Or at least explain it as thoroughly as possible. Change is needed as a society, but no one likes change, because of this I feel that they should be done slowly and over a period of time. I would also have changed the price tags on their merchandise. In order to make someone feel like they are getting a deal I would change how they were priced. I would put a suggested retail price and then put â€Å"our† price on the label. This would appear to customers that they were getting a deal. Sales are because the prices are higher than what they need to be. The advertising is all about â€Å"trickery† to pull people in. In reality they were still doing sales but they were not called sales, and people did not buy into it. By changing the price tags on the items the customers are still getting the thrill of the buy. They can see what their item is going for at their competitor’s location, and impulse buy. This helps eliminate â€Å"showroom† shopping. Or leaving to check their prices somewhere else. If it is a matter of a few dollars they will not go back to purchase. However, if they can see the deal they will buy. Instead of focusing on expanding a business inside of an already expanding business I would have spent the money elsewhere. Imagine if they could have established new rules for buyers. Gone back to JC Penney’s original roots and prove their claims. It could have created new financing and lay-away policies that communicated value, and used social media to create meaningful communities of consumers who wanted to track and participate in conversations about prices. Employees could have been recruited and trained to offer a fundamentally new customer experience based on integrity. They could have changed the way Americans shop and feel they should stop. I would not have wasted money on an advertisement that was bewildering. I would have spent money marketing on calling competitors out on their prices. Sharing the news on how Penney’s was changing. How they were forward looking. Instead of making confusing ads with no sales just to avoid the word sale I wouldn’t have tried to stay away from it. Since they were still doing sales but not doing sales on certain items. Limiting the sales options were not the problem the problem was using unfamiliar wording. Measuring some of these techniques could be hard to do. Going back to traditional wording would be one way that is hard to track. However, I believe it would go hand in hand with how you would track the new price tags. That would be sales. With these new changes and advertisements I would think that sales would increase. I would not look at the actual accounting book but do a twelve month comparison on the sales on each individual store. This is time consuming and costly but I think it is the only way to see how each store is doing in comparison to how they were doing the previous month and year. During high sale times I would make sure I would have as much staff as possible on the floor to assist our customers. Maybe they do not need help but a casual conversation can lead into why they came into this department store and not the one across the way. Along with this I would like to institute team meetings once a week where department heads meet with their front line employees on all shifts. To find out their ideas and where they are hearing concerns are. Then I would have them write them up and do a teleconference with each store head to hear these ideas, questions, or concerns. I feel this is an open door policy. I would also include suggestion boxes not only in the store, but in the break room for employees so they could bring these up anonymously if they felt the need to. Also, I would work on getting the contact information to employees for everyone in charge. Change can happen and many great ideas come from the front line, because they see and do it every day. However, their voices are not often heard. To measure the effectiveness of advertising I would do a few things. I would add a survey at the end of their receipt to figure out what they thought about the advertisement. I would also add a quick questionnaire in the store that the customer could fill out. I would also make it known that there is a number they can call at any time with questions. I would make it so that they could be heard with questions and concerns. Before I launched a campaign I would have a test market so that we could see what people could recall from the add, as well as find out if there was any confusion on what may have been advertised. The sales would play a large part also in whether it was an effective campaign. A company that has been operating for 100 years is struggling. JC Penney ’s was once a fashion icon to children, young adults, and teens. Beginning in 1913 it currently operates over 1000 stores. Growing up my sister and I waited to go through their catalogue. However, in the last few years something has changed. The company didn’t look far enough ahead to the future to predict these changes. They tried to become a higher end boutique like store in an economy that could not support it. Poor marketing and too many changes has made this one booming store one of the top ten stores that are predicted to be out of business in the next year. Works Cited Baskin, J. (2013, January 2). Lessons From JC Penney’s Doomed Marketing Makeover. Retrieved May 12, 2013 , from Forbes: http://www. forbes. com/sites/jonathansalembaskin/2013/01/02/lessons-from-j-c-penneys-doomed-marketing-makeover/ Tuttle, B. (2012, June 19). More Troubles for JCPenney: Top Executive Departs Amid Sales Slump. Retrieved May 12, 2013, from Time Magazine: http://business. time. com/2012/06/19/more-troubles-for-jcpenney-top-executive-departs-amid-sales-slump/

Sunday, September 29, 2019

Creative Writing Monologue – How did I end up like this?

How did I end up like this? Slashed up and left to die in a part of Bristol that Tourist Information is in denial as to its existence. Why would I even consider agreeing to such ludicrous terms? How many times has my mother said one of those embarrassing Irish sayings that no-one says or told you: â€Å"Don't talk to stranger,† or â€Å"Don't let your father be your role model or you'll end up dead just like him.† Well I bet my Mum never envisaged me sharing my father's grave before her. It's looking more bloody likely with every minute that goes by. â€Å"Pause† I'm eighteen! I should be with friends on the town, drinking and trying cigarettes, not slowly bleeding to death. In its time this is the kind of road that would be full of tourists who can't afford to go abroad and want a cheap seaside holiday; well Bristol seems to have fallen to bits, now it's nothing more than a grimy alleyway. I'm not even sure if I brought this situation upon myself; just another one of those innocent victims of inner city youth gangs. I can already picture my mother on GMTV, asking pointless question which were unlikely to be answered, but when they are they draw an inevitable dead-end. â€Å"Pause, Splutters† When you're approached by twelve or so older boys you keep your head down, make no eye contact and walk on by. Except on this occasion they closed in on me. I felt trapped like a helpless animal, my legs disacknowledged my brain which was urging them to run. They said they wanted me to perform some sort of task. As the group distributed my duty I remained silent and still, although my brain had commenced a battle I didn't argue. But somehow, without being told, I knew there was extensive danger with the task in hand. They spat threats at me though I had not even considered disobeying my assignment for one moment. â€Å"Pause, Chokes† I gathered I was to be a courier and deliver goods and not under any circumstances was I to be prevented from completing my task, regardless of what crossed my path: be it another gang or the police. I asked no questions as I expected to hear no answers (or if there were any – only deceitful ones). They all implied that the consequence for getting caught would most likely be death. At that I began to panic, taking deeper and deeper breathes, having this premonition of being brutally killed. I should have known at that very moment that this situation that I'm in now was unavoidable. â€Å"Pause, Chokes again† I just wish life was like one of those lame TV shows where the hero is on the brink of death but summons up the strength to save him as well as the good looking girl that invariably accompanies them. I want just a few more minutes with my mother to make up for all that I have done. When I was young, my father gave me an option; he said â€Å"Wayne, are you going to be a Mummy's boy or a Dad's boy?† From that very moment I made a decision that would be my burden for the rest of my life. I was always a Dad's boy and followed a similar youth to that of my older brother Ashley; I would look up to Ashley – he was who I wanted to be. Dad was always showing off his first born, until he walked out at the age of 15 that is. â€Å"Pause, Single Tear† Shortly after his departure my dad committed suicide. My life went downhill and every day seem to be a new low. I blamed my mum for my father's death and taunted and accused her of pushing before he jumped. Although it was not true it gave me great satisfaction hearing my mother's muffled tear and sobs from her room. My mother always loved and cared for me and was very compassionate towards me, both before and after my father's death which is more than I can say for my father. My dad would often abuse me and as I cried he would tell me to man up and do him proud and it was my mother only who questioned the large bruises scattered all over my body. Yet my mum was always there to feed me and put a roof over my head. But my eyes were only for my father so my world seemed to crumble as he made his long ominous decent to the pits of hell. â€Å"Unsteady Raspy Breathing † So as these boys told me my task in hand, ringing in my ears was the sound of my Dad saying, â€Å"so Wayne are you going to be a Mummy's boy or a Daddy's boy. â€Å"So not only did I accept that I had no choice, I agreed, I saw it as a gifted opportunity to do my beloved Dad proud and make up for the fact I could never live up to Ashley. I had my goal in mind and it never occurred to me the magnitude of the danger and I never assumed I would get caught. So I was dismayed to walk into a group of men the gleam in their eyes told me they knew everything. â€Å"Pause† They were smug, the kind of people when dad was alive he was obsessed with surrounding himself with. Those crocked smiles and worn bashed up faces told me they had fought many wars before. But what shocked me the most was the lack of fear and concern in their eyes. They did what they this not because they were forced to like myself, but because they found it them adrenaline and they enjoyed it! As they redrew there knives from their pockets and slashed me I didn't resist or cry; I couldn't stand hearing my dad's voice again, â€Å"Man up Wayne, man up.† I had had enough. â€Å"Pause, Voice fades as he is dying† But as this happened I couldn't help but smile to myself. I had seen who was stabbing me, I smiled at him and he smirked back, mocking me. Ashley, who I had looked up to as a child, had come back; maybe not the way I had hoped, but none the less for the past eight years since he left all I have ever wanted was for him to return. I don't hate him for doing it; he was living my father's dream and had done him proud more than I had ever done. â€Å"Pause† If I shift my weight I could probably see the name of this god forsaken alley. â€Å"Terminal Lane,† it probably refers to the nearly airport but I think it fits. The end of my journey, a short journey, but never the less an eventful one. â€Å"Terminal Lane†. Chuckles â€Å"Closes Eyes, Dies†.

Friday, September 27, 2019

Military History Research Paper Example | Topics and Well Written Essays - 750 words

Military History - Research Paper Example Lynn (51) attributes this phenomenon to limited objectives in addition to lack of effective military weapons and hardware. Moreover, the military command structure was uncoordinated or non-existent which made launching a large-scale military operation a formidable challenge. Combination of these factors resulted into limited notable military conflicts until 1793, when French Revolutionary War started in Europe (Cummings, 1). According to Bruce et al (632), monarchs owned armies a situation that restricted military operations to regions under the jurisdiction of the rulers. The size and the objectives of the military depended on the intentions of the rulers and the public was not actively involved in making important decision pertaining to the role of military. In order for frequent military wars to occur, Bruce et al (636) argued that the â€Å"geographical, technological and political factors that make offensive operations less costly and more effective stimulate more intense secur ity competition, which increases the likelihood of wars†. These factors were conspicuously absent or uncoordinated to stimulate military operations. ... spreading across continents and large regional frontiers as evidenced by French Revolution Wars that spread into various continents from the last decade of eighteenth century. Therefore, acquisitions of resources for the existing dynasties rather than ideological pursuits were the major strategic goals of wars in eighteenth century. The French Revolution War that broke in 1789, for instance had been preceded by aggressive territorial expansion of France in Europe (Lynn, 62) Eighteenth century witnessed a striking change in organization of people in the society. Historians consider the century as a period of â€Å"enlightenment†, which saw a paradigm shift in the ways in which people conducted different activities including wars (Cummings, 2). The three elements of enlightenment, which included rationalism, individualism and relativism, became influential factors that defined and determined military aggression (Cummings, 2). The three elements of enlightenment discouraged milit ary aggression because of the subsequent destruction and loss of human lives (Cummings, 2). Therefore, enlightenment promoted pacifism and complete withdrawal from war like activities. Economic interests and individualism played a critical role in defining political considerations of wars during the period. According to Delbruck (33), participation of monarchs, the owners of the armies in trade and other commercial activities discouraged their military organizations from engaging in intense and large-scale battles. The costly nature of wars was against the rulers’ economic interests because military mobilization utilizes substantial financial and human resources in addition to disrupting normal activities in the society (Delbruck, 60). In this regard, it was in the best interests of monarchs to

Life on Other Worlds Annotated Bibliography Example | Topics and Well Written Essays - 250 words

Life on Other Worlds - Annotated Bibliography Example What implications would it have on the search for extra-terrestrial life if many of these planets were found to exist? What kind of Life? – Although people often talk about â€Å"life† on other worlds, in most cases they are not specific about the kind of life they mean. Usually, however, scholars mean microbial life and the regular public means intelligent life. Conflicting theories: Universe Size – If the universe is infinite, then life must exist elsewhere because an infinite space holds all possibilities. Conflicting theories: Religious perspective – The religious perspective in Western cultures is that the Universe was created for Man alone. Obviously, this has impacted some thinkers and scientists in their belief on intelligent extra-terrestrial life. Conflicting theories: Rare Earth Hypothesis – The Rare Earth hypothesis looks at the conditions not for microbial life, but for a race of intelligent beings with similar technology and cultural levels of achievement to our own. Conflicting theories: Drake Equation – The Drake equation is a mathematical formula used to calculate both the likelihood of extraterrestrials' existence and the likelihood of our being able to contact them. Conclusion – The concluding paragraph will summarize the points raised in previous paragraphs in a way that uses the information presented to support an argument about the search for extra-terrestrial life and the probability that it exists.

Thursday, September 26, 2019

Attributes Determining Lynettes Success in the Business Case Study - 2

Attributes Determining Lynettes Success in the Business - Case Study Example As a positivist, Lynette saw opportunities where previous managers found obstacles. In addition, the entrepreneur was able to free her mind from any disappointment in order to achieve the dream of profitable and expanded business. Patience: Lynette purchased the business with one clear mind of turning it around. It is evident from the case study that she assumed the role of a salesperson and spend a considerable amount of time trying to convince clients to renew their membership while at the same time registering new entrants by mainly focusing on corporate clients. Persistence: Certainly, the future holds the unknown and when Lynette purchased a loss-making business, she never got discouraged. Even with the numerous challenges that the entrepreneur had to come across, her persistence and sense of focus played a key role in meeting the dream of transforming the business back to profitability. Merger: The entrepreneur was operating in this line of business and this means she had some other businesses of similar nature. Bearing in mind the poor performance of this business, I would have considered merging it with other profitable businesses and change its name completely. This would have totally replaced the current business with one of the best performing businesses in the market hence attracting many clients. Offering discounts: I would introduce discount packages for both new entrants and clients renewing their registrations. This would not only act as a motivation to both groups but also indirectly boost new registrations through referrals and take advantage of reduced subscription fees. According to the case study, Lynette claims to have carried out homework before signing the ownership contract. Basically, not all entrepreneurs would consider purchasing a loss-making entity that is on verge of  collapsing. In this sense, by Lynette said to have done homework means that she had conducted research on this business. Such research must have revolved around this particular business to understand what was ailing it.

Wednesday, September 25, 2019

History Discussion Research Paper Example | Topics and Well Written Essays - 500 words - 1

History Discussion - Research Paper Example The great awakening was started by the Wesley brothers, Jonathan Edwards and George Whitefield in England and moved to American colonies during the 1770s (Kidd 23-24). The great awakening ushered in new era in that it allowed people to express their emotions in order to experience and feel great intimacy with God during prayers. The great awakening started at a time when people in America and Europe colonies were questioning the purpose or role of the individual in religion and society. It started at similar time with the enlightenment movement which emphasized on rationality or logic and emphasized the power of individual to realize and understand the world based on scientific laws (Wallis 55). Therefore, people grew to rely more on personal approach to spirituality and salvation rather church doctrine and dogma. In addition, the fighting between political and religious groups in England came to a halt with the onset of the glorious revolution of 1688, an occurrence which led to establishment of the Church of England as the only church of the country in turn; other religions such as Catholicism and Judaism were oppressed and suppressed. Politically, it led to stability because of everybody practiced the same religion. However, on religious front, it created complacency and spiritual hunger or dryness among believers. After some decades of religious complacency in America and England colonies, the spiritual revival or renewal of the great awakening was established (Kidd 61). The great awakening led to significance change in the American society in that it prepared them for war of independence. Many years before the war, revivalism enlightened people that they should be courageous when confronting religious authority and that when churches were still oppressing the believers and not heeding to their expectations, the people would break off and create new churches (Wallis 45). Throughout the period of great awakening, Colonist understood that

Tuesday, September 24, 2019

Piracy in Somalia Term Paper Example | Topics and Well Written Essays - 1500 words

Piracy in Somalia - Term Paper Example These pirates catch hold of the ships and take the travellers and crew as hostage. Subsequently they start asking for huge sums of money from the ship owners or the respective governments. Some such major incidents taking place in the recent past include; On 8th April 2009, the Maersk Alabama, a US container ship carrying food aid for Somalis, was attacked in the Indian Ocean. After some negotiations, the pirates let go the crew but held the ship's captain as hostage in one of the lifeboat on the high seas. Subsequently, the captain was rescued in a daring attack by US Navy on 12th April, killing all the hostages. This was said to be the first instance of holding a US captain as hostage (Sheikh and Guled, 2009). Some months back, Somali Pirates caught hold of 'MV Faina', on 23rd September 2008. A Ukrainian ship loaded with tanks and antiaircraft guns was held by these pirates for about five months and released it only on 6th February after receiving the ransom amount (Jones and McGreal, 2009). Since the ship was loaded with explosive material bound for Kenya, six US warships kept a continuous vigil on the warship to ensure that these arms are not siphoned off elsewhere. Somali pirates seized MV Sirius Star, a 300,000-ton, 1,000-foot-long Saudi oil tanker on 18th November 2008 and released it only after more than a month. MV Sirius Star is stated to the largest ship ever held hostage by sea-pirates. Loaded with more than two million barrels of oil worth $100m the ship was set free only after a ransom amount of $3 million was dropped on the ship through a parachute (NBC, 2009). Though we are just into the fourth month of the year 2009, but there have been more than 66 such attacks already by the Pirates (McCrummen and DeYoung, 2009). The manner in which these pirates are able to extract big money from the corporate world seems to suggest that it is one of the most thriving things ever happened to Somalia. After extracting money from the ships, these pirates go on partying and enjoying for many days, which in turn must have been helping the Somali economy. This raises the ethical question about the manner in which such practices are in a way being encouraged form within Somalia. After knowing about such acts of terror from these bandits on Somali waters, one would be tempted to think about ways and means to counter such heinous acts. No civil society would encourage such actions. But, in case of Somalia, things do not appear as straight and simple. There are people, particularly from Somalia who think that these pirates are resorting to such acts of piracy in retaliation to what they have suffered all this while at the hand of European and Western nations. This raises the ethical questions as to why these pirates are being encouraged by the civil society. To find an answer to this question we will have to take a look at the recent past. Somalia has been at war with itself, particularly during the late 1980s and 1990s. The country was ruled by Mohamed Siad Barre, with an iron hand from 1969 to 1991. As public resentment started growing against this dictator, he was thrown out of power in 1991 and thereafter the country went into lawlessness. Though UN led forces remained in Somalia for some time after that, but with the increasing incidents of a

Monday, September 23, 2019

Impact of Organisational Behavior on Performance of Casual Togs Firm Assignment

Impact of Organisational Behavior on Performance of Casual Togs Firm - Assignment Example This essay assists in evaluating organizational needs of Casual Togs firm in relation to its employee’s behavior, influence of leaders, managerial roles, decision making and aspects of culture. The company profit levels relates to its strategy of producing products for moderate customers. Through this strategy a customer through mixing or matching clothes may be able to assembly their wardrobe. This mix or match strategy however is not parented and because of these competitors have increased in town. This loophole has seen larger firms as well as smaller fashion companies. Nevertheless, President does not see such events as threat. The company’s C.E.O views that price competition is worse than any other form. The company has therefore opened new production points to meet growing demand and competitions. These production units come under scrutiny from the head office. In an attempt to increase on its production, the company improved its machine production capacity. This necessitated acquisition of new machines. On the other hand, the company’s chief instructed the Vice president of sales to ensure there is a daily sales printout. The president as a leader promo tes democratic principles in the organization. He encourages his production teams to act according to situations. Casual Togs Inc through its operation faces diverse challenges. Some of these challenges relate to its management styles, influence of poor management decisions, poor research on market influences and organizational culture

Sunday, September 22, 2019

Leadership Skills Ingredient in Decision-Making Essay Example for Free

Leadership Skills Ingredient in Decision-Making Essay In correlation to the given test as an ethical decision maker, my scores revealed that I am not a judgmental person. I do not usually give judgments neither decide which is wrong or right. Therefore, I cannot easily offend other’s personal beliefs and principles. I also believe that moral right must be respected often. It should be protected. I basically make decisions that conform to unified standards of the majority so that I cannot humiliate them. I also believe that the human spirit can only flower in an atmosphere of freedom. Where people can freely express and decide for their own. However, I have difficulties in handling justice. Sometimes I have inequalities in dealing with other people. I easily make good deals with people close to my heart. Thus, it reflects my biases. The Individual Ethics Profile (IEP) revealed specific traits about oneself. I was able to discover my positive attributes like giving importance with other people’s moral rights. That quality is very essential in making ethical decisions in the future. From that, I can base some of my decisions which conform to the principles of proper conduct as established by the society. Since every decision can affect our future, I can also rely from that result some of my weaknesses particularly in the concept of justice. I must be in balance and minimize unhealthy biases with the people surround me. I can also find ways to strengthen and enrich them. Learning more of ourselves can be every beneficial so we can choose good decisions and productively utilize the freedom to decide in the real world. It can also be a source of improvement by comparing my first result to the second one as I take the same questions again. It can also serve as a guide to me in becoming a better leader and decision maker.

Saturday, September 21, 2019

Ethical Issues in Management Essay Example for Free

Ethical Issues in Management Essay Every so often we hear the phrase â€Å"Business is business and a cup of tea is a cup of tea†. The contemporary business managers think quite on the contrary. Morals and ethics are the new paradigm and have taken the driving seat in the day to day working of the Management. Ethics contains code of conduct for a person to blend with others keeping in view the righteousness and goodness of the trade; whereas, morals are not primarily written but acted upon by most of society with rectitude. The modern manager faces several issues on the moral and ethical front as more teamwork is required to accomplish collective goals. Fraud, discrimination, nepotism, false marketing in advertorial manner is the name of the game for unethical pseudo professionals and to cope with them always remain a challenge for the socially and ethically responsible manager. The moral values of a professional lie deep within, starting with the core communications between his superiors, peers and subordinates. The levelheaded working style of a manager speaks volume of not only his good ethical behavior but also keen sense of judgment and ability to lead his subordinates in a fair and square manner. An ethically responsible manager not only tells people what to do but shows them how to do it. A Manager must be the role model to other employees of the company; therefore, he is accountable for the training and guidance of his coworkers and associates. The management must device an ethical education management and assessment of behavioral integrity of the employees to extract more productivity (Wankel, 2011). It is rightly said that â€Å"Charity begins at home†, the same is applied to morals of the management. Ethically responsible management practices enforced by a company ensure that the company declines any shady business practices and eventually fraudulent functioning of the employees. The old business model has drastically changed over the years as accountability and transparency have become norms of progressive business (Carroll, 2012). In this context, the burden on the shoulders of whistles blowers have increased radically. They should be encouraged to report organizational misconduct in any form or manifestation. It is the responsibility of the management to encourage its employees to report any fraud or delinquency. Fortification of the whistle blower from coworkers is the responsibility of the company also which in return shall endorse the trust of the employees on the management. There are many example of ethical dilemma which arises due to the fact that the people in power not realize the repercussion of their decisions. Although society gives so much for the business to prosper, mostly none is returned to the society. A classical example would be the industrial waste coming out of a process industry which gravely affects the flora and fauna of the milieu. The decision of the management to spill industrial drainage without treatment is a solemn ethical breach. The environmental agencies have formalized various codes and standards like OSHAS which should have been followed prior to any drainage of detrimental waste water. Ethically responsible management practices and social issues bear close rapport. Hence the management must always have an insight to resolve these issues as they are always involved in dealing with the community directly or indirectly related to the business. The managers may have to take stern decisions to alleviate unethical demeanor yet it is bound to return back in folds.

Friday, September 20, 2019

Design of Steel Structures: History and Features

Design of Steel Structures: History and Features Since the 80s the 20th century, the steel as a building material, being more widely used, this office and commercial building contractors in the performance is particularly important. In residential construction, the steel is also a certain proportion of the market. Structural steel is mainly used for roof and facade on the framework. However, from another point of view, the market shares of steel is not ideal, mainly due to technical limitations by 80s, steel structures, product range is very limited. 90s of economic recession slowed the momentum of development of residential steel, and then recovering somewhat in a few years. During this period, the architects and structural engineers have done a lot of fruitful research, the most representative of an invention is the invention of steel rib, use the steel ribs of the light steel dragon wall, no longer a cold bridge phenomenon. This dissertation shows the history of steel constructions, illustrated introduction to these building characteristics, structure and even including the construction, structural aspects of some cases. Also shows what is steel structure and the features of steel structure and stabilities and safety. Introduction In many industrialized countries like the United States, Japan, Britain and Australia, steel is most popular in residential building activity. In Australia the 50% of residential building is made by steel structure; more than 50% of steel structure is used for constructions in Japan; and in Finland, Sweden, Denmark and France have formed a certain scale of industrial steel building system. In U.S. the steel structure is mainly used for multi-storey apartments, hotels, the first steel construction was designed in 1990. So far a total area of the steel structure is developed till approximately 300,000 m2. Up to now, to use the steel structure in the low-rise construction in the U.S has developed 25% from 5% in 90s, and technology of use the steel structure has matured and perfected. The history of steel structure in Japan is more than 100 years. In recent years the steel structure construction has been quickly developed in Japan, steel building construction was increased each year to 50% until now since 1965. Use 90% of steel structure for low-rise building is very common in Japan, there are use approximately 30 tons of steel structure for average area of 300 m2 of construction. History of steel structure The first used of steel structure in construction of countries can be traced back to the end of 18th century in British. A century later, when the French engineers built the famous Eiffel Tower, people began to try to use the steel structure to build the single-family house, thence the steel construction completely changed the previous model of building forms, building design concepts and methods. Steel structure was already been widely used. The high-rise, residential high-rise steel structures are very common in the developed countries. The steel column, H column, round column are more superficial; H steel is generally been use for beams; the column nodes is connected with high strength bolts or welding or both them. Steel deck floor is usually cast composite slab structure a mainly uses light energy to maintain standardization of prefabricated wall panels. For fire protection is mainly use the fire trucks on fire coating or coated plate. Currently the steel structure is became popular residential industrial countries. In Australia, Japan the 50% of the residential is made by steel structure, 20% in United State, The first of modern architecture, in France were known as the New art nouveau, and were known as the Modernism in Spain. But this phase was too short, and it was less than 20 years which from 90s the 19th century until before the First World War. For example, in the United States and Finland, the impact of the New art nouveau was very weak, and it turned better in beginning of 30s the 20th century. The New art nouveau architecture was emphasized that the basic characteristics of the main building and the environment harmonization. The second phase of modern architecture began in the after the First World War in 20s the 20th century, and quickly became popular in industrialized countries, the same as the New art nouveau. This phase of the design ideas, including new materials, new structures of understanding and application of the additional focus on new technology applications and innovative architectural languages. Therefore, this phase is also often known as Structuralism, Functionalism, The international style and so on. The second phase of the design trend of modern architecture began after the large-scale industrialization in many countries, this also gives both the positive and negative effects. While the corresponding negative, especially staggering impact on the environment. A key feature of modern architecture is innovative. Steel construction is the synthesis of the material, structure, technology and the request of the people are comfortable living environment. Throughout the history of the development of steel structure, we can see that architects are always trying to put the structure and construction together, and to show the structural system that an artistic forms. At the same time, the architects constantly explore the issues of how the river of steel and other materials to be used together perfectly. How to transform the existing residential areas, to adapt them to modern of urban structure, characteristics of the times and adapt modern construction and materials technology is also a rather challenging problems. Steel structure was widely used as building materials in 19th century In mid-19th century, steel as a building material widely used in Western Europe, with the price of steel for residential structure also occur at this time. There were many large public buildings with steel structure in this time, including the famous Train Station in Paris which is North station and East station, sanctity of that for the library and the French National Library. At the same time, iron component, in particular prefabricated cast iron components into the structural members or even the entire structural system has also been widely used in the 10 industrialized countries in Europe. Crystal Palace was a landmark steel structure was built in 1851s for World Expo in London designed by a gardener called Joseph Paxton. Crystal Palace used a lot of steel and large glasses, a perfect combination of two materials, it is a classic although only a temporary building. The form of steel structure The construction industry has tried many different styles in 60s to 90s the 20th century. On the one hand, the current style is constantly developed and improved, there is a turning point that before they were critical and negative trends of thought in this phase. In the period of 60s to 80s, the USM-Haller system which created by the Swiss architect Fritz Haller is characterized by use of bolts, making every part of the structure can disassemble and re-assembly, the components can be recycled many times. In addition, the steel structure is also very popular in Finland, Sweden, Denmark and France and other European countries. Denmark, Sweden and France have a large-scale construction of residential steel system success. The European people tend to put the steel and a healthy lifestyle together. The famous of steel construction in the world is: MillenniumDome in London, designed by British architect Richard Rogers; -Figure 6. La Tour Eiffel in Paris, designed by Gustave Eiffel The concept of steel structure What is steel structure? Production of steel is one of the main types of building structures. Steel is characterized by high strength, light weight, rigidity, and it is for the construction of large span and high, especially suitable for building ultra-heavy, homogeneous and isotropic material is good, and ideal elastomer, the most general engineering mechanics of the basic assumptions; material plasticity, thoughness, and may have a larger deformation, can well withstand dynamic loads; short construction period; its high degree of industrialization, mechanization can be a high degree of specialized production; high precision, high efficiency, sealed good, it can be used for the construction of cylinders, thanks and transformers. The disadvantage is poor fire resistance and corrosion resistance. Mainly used for heavy load-bearing skeleton of the workshop, subject to dynamic loads of the house structure, shell structures, tall tower and mast structures, bridges and libranries and high-rise construction. The basic properties of steel structure The intrinsic properties of steel used by it endured a series of raw materials and process decisions. The role of the outside world, including various types of load and the performance of its meteorological environment is also not overlook. Construction projects, steel structure of steel are used in relatively good plastic materials under the action of the tension, stress-strain curve at more than obvious after the elastic yield point and a yield platform. Then included in the strengthening phase. Traditional steel design, steel strength to yield point as a limit, and as the carrying capacity of the local yield criteria. However, the plastic properties of steel under certain conditions can be utilized; simple bracket allows the surface of the plastic contained in the moment of maximum development; continuous beam and the plastic design of the framework has been on the agenda was. Structural steel and other building materials, the intensity is much higher. In the same loading conditions, steel structure containing surface is small, containing part of the thickness of surface is also small. Therefore, the stability in the steel design is a prominent issue. As long as there is compression of local structures and the possibility should be considered in the design of how to prevent instability. Sometimes, the locality is not ask the ultimate bearing capacity of components, you cannot add to prevent, and take advantage of post-buckling strength. Structural steel has good self-willed. Therefore, an important dynamic role in steel structures often do. But the design of such steel must also be the correct selection of steel, when the load when repeated, also from the calculation, construction and construction aspects to consider fatigue. The toughness of steel is not immutable. Material, class, stress state, temperature, etc. will be affected by it, the steel structure used to have brittle fracture of the accident, began to promote from the age of welded structures, the brittle has become an attractive issue.

Thursday, September 19, 2019

Cults :: essays papers

Cults Each year, hundreds of North Americans join one of the increasing, estimated 3000 unorthodox religions that exist across North America. The increasing number of cults, to date in North America, is due to the fact that cults are a social movement that attempts to help people cope with their perceived problems with social interaction. Cult recruiters target those who perceive themselves as different from the rest of society, and give these individuals the sense of belonging that they crave. Cult literature lures potential cult members by appealing to their desperate need to socially fit in. Cults provide a controlled family environment that appeals to potential cult members because it is a removal from the exterior society. Cult recruiters prey on those who see themselves as alienated from the rest of society, and give these people the sense of conformity that they desire. A common method of recruiters, to obtain new members, is through chat lines on the internet. A recorded conversation between a member of the Divine Light Mission, Fire-Shade, and an 18-year old boy, Jay 18, was obtained off of the site, IRC Teen Chat. Jay18: I am a really great poet, but all of the kids in my class are pretty warped about it. I basically hide it from them because I don't need that hassle. Fire-Shade: My family has a great respect for the artist inside us all. I know you live in Michigan, and our family could always use new operatives all over the world. You have to understand what our family is about, it is about always fitting in and never hiding the truth to be liked or cool. Are you interested? Jay18: Well maybe... Fire-Shade: Give me your phone number we really shouldn't talk about this here. Jay18: I would rather not give my phone number out. You give me yours, I won't be able to talk for long though. Fire-Shade: Trust is very important in our group...do you trust me? You can't call us, unfortunately because we are not in a position to be accepting phone calls. Jay18: Well then you can just e-mail me...OK. Fire-Shade: [disconnects]1 The cult member makes the young boy feel as though he does care about his problems, and wants to make this boy's life better. Fire-Shade conveys his family as an entity not as many different individuals. After feeling alone for many years the only persuasion some individuals need is the assurance that they will be part of a society and accepted unconditionally. Cult members know what type of individuals feel most alienated and alone, says Dr.

Wednesday, September 18, 2019

Mark Twain :: Free Essays

Just as Huckleberry Finn found peril along the waters of the great Mississippi River, contemporary students often find themselves treading their own 'deep waters' trying to understand and interpret the works of author Samuel Clemens, a.k.a. Mark Twain. But what Huck Finn never had, today's literature students do: the answer to any dilemma of interpretation...a website entitled Mark-Twain-Essays.Com. Tired of crawling through web pages with scant information and little to go on? THIS site contains not one.... not ten... but dozens upon dozens of essays reviewing, analyzing, & critiquing the works of Mark Twain! Whether you're reading The Adventures Of Tom Sawyer for the first time or performing a comparison and contrast between Pudd'nhead Head Wilson and Connecticut Yankee In King Arthur's' Court.Biography: Twain was born in Florida, Missouri in 1835, moving to the city of Hannibal (in the same state) when he was four. His formal schooling ended at the age of twelve, when he became apprenticed to a printer. His natural flair for words took him from printing into journalism, and his wanderlust took him from journalism into the life of a Mississippi riverboat pilot (Ousby 946). Reflecting his own life: Twain depicts much of his early life in the book Life on the Mississippi. As Albert Bigelow Paine writes, "In Life on the Mississippi we have [Twain’s] story of how he met Horace Bixby and decided to become a pilot instead of a South American adventurer -- jauntily setting himself the stupendous task of learning the twelve hundred miles of the Mississippi River between St. Louis and New Orleans -- of knowing it as exactly and as unfailingly, even in the dark, as one knows the way to his own features. It seems incredible to those who knew Mark Twain in his later years -- dreamy, unpractical, and indifferent to details -- that he could have acquired so vast a store of minute facts as were required by that task.

Tuesday, September 17, 2019

Romeo and Juliet: Impulses and Restraints

Romeo and Juliet’s impulses and self-control used in Romeo and Juliet. In the play of Romeo and Juliet, many characters show how they cannot handle the pressure that they are faced with which leads to impulse and action which is taken without thinking it through. Many of the characters show a lack of self-control and exaggerations which leads to broken-hearts and many unfortunate situations which result in deaths and miscommunications. Over the course of Romeos love life, he tends to act on an impulse whenever he sees a girl that he likes based on her looks. Romeo can go from depressed and unhappy because a girl does not love him back, to very happy because he meets another girl that he instantly likes. Before Romeo enters the Capulet’s party, he spills his heart out and tells Benvolio all about how he's feeling about Rosaline because he is very heart-broken that she doesn't love him back. Romeo himself has never spoken to Rosaline and has based his â€Å"love† on her looks. â€Å"What doth her beauty serve but as a note/ where I may read who passed that passing fair? / Farewell. Thou canst not teach me to forget. † (Act 1, Scene 1, 228-230) Romeo keeps saying that he will never forget someone like Rosaline and that she is the one and only that he could ever be with. But then he sees Juliet and forgets all about Rosaline. Romeo compares Juliet to a jewel that is hanging off an Ethiop's ear meaning that it stands out. He says that she is the most beautiful girl in the world and that she outshines all the other women like a white dove in the middle of a flock of crows. Oh, she doth teach the torches to burn bright! It seems she hangs upon the cheek of night As a rich jewel in an Ethiope’s ear-, Beauty too rich for use, for earth too dear: So shows a snowy dove trooping with crows, (act 1, scene 5, 43-47) Juliet acts on a rash impulse and decision when she sees Romeo at Capulet`s party and she instantly falls in love with him but when she is on the balcony, she shows a little bit of restraint in deciding to marry him. When Romeo finally approaches Juliet at the party, they talk for a bit then share a kiss twice with each other. Once the two parts their ways, Juliet knows she has fallen in love with Romeo right away and she is already making haste decisions on a relationship with Romeo. But when Juliet is on the balcony, she is very upset because she had found out from the nurse that Romeo is a Montague and since she is a Capulet, they cannot be together. â€Å"Deny thy father and refuse thy name. / Or, if thou wilt not, be but sworn my love, /And I’ll no longer be a Capulet† (Act 2, Scene 2, 34-36) Juliet just wishes for Romeo to swear that he loves her because then she will stop being a Capulet. Once Romeo comes out of the bushes from hiding, both Romeo and Juliet begin to talk about making plans to get married even though they just met. They would do the wedding in secret without anyone knowing. Thy purpose marriage, send me word tomorrow By one that I’ll procure to come to thee Where and what time thou wilt perform the rite, And all my fortunes at thy foot I’ll lay And follow thee my lord throughout the world. (Act 2, Scene 2, 144-148) Juliet would want Romeo to send her a message saying where they would get married if Romeo`s intentions were actually true. She said to Romeo how she would lay all her fortunes at his feet and follow him all around the world. But before Juliet agrees to get married to Romeo, she demonstrates some restraint at first asking Romeo if them getting married isn’t too fast. †It is too rash, too unadvised, too sudden, / Too like the lightning, wh-ich doth cease to be / Ere one can say â€Å"It lightens. † Sweet, good night. † (Act 2, Scene 2, 118-120) Juliet referred to their decision as being too rash and fast as lightning because they haven`t done much thinking through with their decision and they`re making an impulsive conclusion to get married. Romeo acts on a reckless and foolish reaction towards Tybalt when he witnesses him kill his best friend Mercutio. Mercutio and Tybalt get into a brawl because Romeo was supposed to fight Tybalt but instead, Mercutio does it for him, so when Romeo steps in between the two, Tybalt thrusts Mercutio with the sword under Romeo`s arm killing him. Romeo gets very mad and immediately acts on his quick and careless emotions and impulsively goes at Tybalt to kill him. And fire-ey'd fury be my conduct now† (act 3, scene 1, 120) Romeo said this when he went after Tybalt which meant that Romeo didn't care from now on what happened because he just wanted to hurt Tybalt for killing Mercutio as revenge. After Romeo finally got to Tybalt he stabbed him and killed him which led to him getting banished by the Prince. This causes a conflict because he is not allowed to be in Verona anymore which means that he wouldn't be able to see Juliet anymore. Romeos impulsive reaction has not only acted against him now, but for Juliet as well because they just got married and they won`t be able to see each other from now on. Throughout the play, not only did Romeo and Juliet show acts of impulse and restraint, but other characters like Mercutio did as well which attributed to how others reacted as well. This resulted in broken-hearts and fatal events which affected everyone. The characters lack of self-control without thinking resulted in difficulties throughout the play which led to many problems that had to be later faced with.

Monday, September 16, 2019

What Factors Affect Longevity

Life expectancy is affected by many factors. These include diet and exercise, smoking, mental state, environment, career, spirituality, social interaction and support. One of the most easily controlled aspects in my lives is my nutrition and exercise. My physical well-being directly impacts on my life expectancy. I am aware of the value of a well-balanced diet – rich in fruit, and vegetables, low in fat and red meat, the recommended daily allowances for all of these. I can ensure that I follow the advice of medical professionals about what and when to eat and in what quantities.I tend to stick to a no-starch diet, but I believe that that does not provide for a balanced diet, and that I should include starches in limited amounts. I go to a neighbourhood gym five times a week, and spend at least an hour there each time, but I only joined the gym and began morning walks about a year ago. I will continue to attend the gym and can increase the regularity of my walks. The biggest ch ange that I can make to increase my life expectancy is to stop smoking cigarettes.I began smoking at 17, smoked for 25 years, stopped for 5 years and restarted a year ago. I now smoke 10 cigarettes a day, and this is obviously quite detrimental to my health. I will at the very least cut back my smoking to a half of my present consumption. One’s mental state either contributes to longevity or it can detract dramatically from it. To continue to have a stable, contented frame of mind, I will continue to go to the Raj Yoga Centre in St Augustine, where I meditate, learn about the power of positive energy, peace, compassion, the cycle of life and serenity.As a recovering addict I can continue to attend weekly N/A follow up meetings where I have a network of support and advice which helps my emotional balance and gives me a feeling of not being alone in the journey of recovery. My environment affects my life expectancy – both physical and emotional environment. I recently ch anged my physical environment from one of isolation and distance from my family and an emotional desert to a gated community where there is little or no crime, I am able to leave my doors open until I go to bed at midnight and I am surrounded by trees, open spaces and fresh air.I have an incredible view of the Northern Range which instils in me a sense of eternity and timelessness. I am closer to my loved ones, feel more fulfilled and am much happier now. I can continue to make the choices that will add to my well-being, shedding fear of change and trusting in my knowledge of what is best for me. My career choice will also either lengthen or shorten my life span. I enjoy the challenge of study because it keeps my mind active and agile and I enjoy new knowledge.Spirituality, my connection with my Higher Power, has changed my outlook on life entirely, giving me a renewed faith and sense of optimism and hope. I can strengthen and deepen this bond by continuing to attend church regularl y, applying the philosophies to everyday living, positive self-talk and remaining in communion with my Higher Power throughout the day. Finally, I can make positive changes in my social and interaction and support. I tend to be a loner, shouldering my life and responsibilities and problems alone and isolating myself a lot, choosing not to interact very much with others.I realize that interaction (desired or not) is important for my emotional well-being and feeling of belonging, so I can widen my social circles and choose to interact regularly. I scuba dive, do hand gun target practice at Tucker Valley, go motorbike riding, attend meditation classes, go to the gym, walk, work and yet it is possible to partake in all of these activities without interacting other than on a most superficial level. HOW DOES PROJECTED LIFE EXPECTANCY IMPACT LIFE GOALS? The awareness of one’s expected life span must necessarily impact one’s life goals.This knowledge will affect whether one ex ercises, smokes, does drugs, takes vitamins, furthers education, marries, has children, how one eats, chooses a career, attends church, whether or not one purchases property or rents, becomes involved in the community or practices safe sex. A teenager who is told that he will live only until he is twenty-five, is likely to spend the intervening years focusing on short-term gratification – he will see no need to study further, develop deep emotional intimate relationships, marry, plan a career, plan for retirement or expend energy on purchasing his own property.His life goals at this juncture will probably consist of fathering a child to leave some sort of footprint on the planet, exploration of sensual pleasures, world travel, and possibly the quest for a spiritual bonding and serenity. On the other hand, a twenty-five year old who realizes that he will live to be eighty-five, will then begin to plan for a sixty years of future. His goals will include healthful old age, enoug h money to care for himself and his family up to his death, a home to live in and a clear mind with which to enjoy these things.As education is the key to many of these goals, he is likely to focus on furthering his education so that he improves the likelihood of a financially lucrative career. He will look at having a career rather than just a job, and will choose a career which will bring him mental and emotional satisfaction. He will set good mental and physical health as a life goal, as he will want clarity of mind and physical strength and the ability to be active for his old age.He will plan for a family – spouse, children, grandchildren and great grandchildren – and knowing that these will be his support and comfort in his old age, is more likely to work toward close bonds with them. His is less likely to get divorced, abuse his children, abandon his family, or suffer from a midlife crisis. He is secure in his knowledge of a long life and will set his goal as pr eparing to make it as fulfilling and comfortable as possible.He will include spirituality in his life, looking for a relationship with his Higher Power to set as a foundation for his life. Projected life expectancy impacts on life goals because we can reasonably predict the time span necessary to complete or reap the benefits of certain processes. A short life expectancy removes certain goals from the picture, such as Masters’ Degrees, home purchase, pension and retirement plans and making one’s first million dollars.On the other hand, a long life ahead will call for long-term goals, retirement funds, proper health and mental care, exercise, due care of the spiritual self, an extended family and the satisfaction of community involvement. It is inevitable that the expectation of a particular life span will affect one’s behavior, life goals, life style choices and planning. DOES EDUCATION PLAY A ROLE IN LONGEVITY? Education is the most significant factor in longev ity. All life choices which affect our life expectancy, with the exception of genetics and culture are shaped by education and knowledge.Education instructs us about a proper balanced diet – despite the influence of culture on our eating habits, we can and do adjust our consumption to more closely align with globally accepted guidelines for healthier choices, serving sizes, low fat and cholesterol diets and regular physical exercise. Knowledge gained through education also can sway us away from cigarette smoking, use of illegal and dangerous drugs, sexual experimentation and exploration and risky lifestyles. Further education (past primary and secondary level) can also prepare us for financial stability.This impacts many facets of our lives – such as the ability to afford regular, competent health care, frequent check-ups and technologically advanced treatment if necessary. As Trinidadians are generally unable to afford health insurance, and what the government provide s is sketchy at best, an individual is much better off being self-sufficient in this area. Economic well-being also enables us to purchase the most nutritionally beneficial foods – snacks and junk food are a lot cheaper than fruits and vegetables.As our physical environment also predestines us to one life span or another, the ability to move from an unhealthy, unstable one to a clean, quiet, safe, green living space is important – this too is driven by financial means, which results from education. A sense of fulfillment and purpose is crucial to our extended life expectancy, and this is also aided by education – exposure to groups with which we can volunteer, causes about which we are passionate, how we can be a vital part of our community and nation.Our spiritual connection which is key to our coping skills and sense of optimism and hope is fueled by education – further knowledge of the God of our understanding. Education, therefore, more than anything else can extend our life expectancy. ARE THERE ANY CATEGORIES THAT SHOULD BE INCLUDED? LIST AND DISCUSS I believe that three categories that should be included are genetics, environment and spirituality.

Sunday, September 15, 2019

Speedo LZR Racer

The Speedo LZR Racer is made from a unique lightweight, water repellent, and fast-drying fabric that has been developed to reduce drag and help hold the swimmer’s body in a more streamlined shape. Following three years of research that included input from NASA, tests on more than 100 different fabrics and suit designs and body scans of more than 400 elite swimmers, Speedo has launched its most hydro-dynamically advanced – and fastest – swimsuit to date. The specially engineered, highly flexible fabric called LZR PULSE is ultrasonically welded to appear seamless.It takes about 20 minutes to put the LZR Racer swimsuit on. The material is made to be skin tight on your body making it feel like nothing is pulling you back when swimming. When putting on the suit you have to make sure not to use your fingertips or fingernails also to grip the panels not the fabric. Start of by getting the suit out of the box and starting at the feet. At the bottom of the edges where the feet go flip the inside liner out that is what makes sure that the suit doesn’t ride up when kicking at a fast paced speed.Put a plastic bag over your foot and gradually pull the suit over your foot do the same to the other foot. Inch by inch grip the panels and gradually pull up your body. Once you have it over your knees it will be a lot harder to get over the back side do not grab the sides make sure you scrunch it up on both sides and gently but sternly grip the sides make sure your thumb is not pointed in and slowly move up. As you get over the backside, smooth the bottom making sure the panels are facing forward, and where the V starts it should be right at your hipbone. Next, carefully place your arms through the arm folds.Adjust everything from hip up making sure the front part where the stomach is that they are lined up forward. You will now need to people to help you zipper it up. Grasp the sides of the suit and pull them towards each other from bottom up next have one person grasp both sides of the suit and hold them together closer to each other as the other person pulls the zipper up. Make sure you zip up the back in sections and not all at once and when to let go each time of the zipper to put it facing down so it does not move when re grasping the suits sides. When all the way up make the swimmer end over and run your finger across the zipper teeth making sure there were not any bumps or where the teeth did not grasp together. Check the arm folds and pull them up towards the pit. Make sure everything feels good other than the tightness. Fix the liner part by your feet by making sure the liner is touching you actual skin. The LZR Racer is made to be a tight-skinned lightweight material that makes you repellent in the water the material feels like paper when you touch it but when on its light and breath taking. So when putting it on go from bottom up slowly and gently making it up to top.

Saturday, September 14, 2019

Research Essay: Obesity & Nutrition Essay

Eating is one of my hobbies. I used to discovered lots of places with special food anytime I was free. I remembered my favorite food is fried chicken and cheese sticks. Eating these food day by day made me overweight, and the doctor said I had a heart problem. He said I was lucky because some other people were diagnosed obesity. It took a lot of effort for the obesity people to get back to the normal weight. America, where fast food is everywhere with a very affordable price, was one of the most country having a highest rate of the obesity. Although there are some main reasons that lead to serious consequences, obesity is not a very bad thing and can be prevent by ourselves. The first topic will focus on the physical reasons that lead people to obesity. Environment is one of the most important reason that affects, encourages obesity. For example, the tight work schedules leave people no free time to exercise; the lack of neighborhood side walks or safe places to exercise; the lack of access to healthy foods makes people gain unnecessary fat. Beside, junk food is a major reason, also. The characteristic of junk food is lots of fat contain, and difficult to digest, which resulted in gaining weight to whom eating it. The last main physical reason is the lack of energy balance. According to the â€Å"What causes overweight and obesity?† article, to maintain a healthy weight, your energy in and out have to balance exactly overtime. Overweight and obesity happened over time when you took in more calories than you used. The second topic shows how some mental issues can lead to obesity as well. Some people tend to eat more when they have depression or stress. There are some certain hormones, that the body released, can increase the tendency to store fat, gain weight when you’re in stress. Alcoholism is not only an addiction but also a reason that leads to obesity. Any kind of alcohol beverage adds fat more to the body. People who drink on a regular basic will have potbelly, and have a high potential to obesity and heart diseases. The last but no least reason is genes and health problems. In fact, the amount  of fat stored, and where the fat carried in the body are affected by genes. According to â€Å"What causes overweight and obesity?† article, your chances of being overweight were greater if one or both of your parents were overweight or obese. Children adopt the habits of their parents. In addition, there are some diseases from hormone problems that cause obesity, for example, hypothyroidism, and polycystic ovarian syndrome (PCOS). Hypothyroidism happens when the thyroid gland doesn’t make enough thyroid hormone. Therefore, it will slow down the metabolism and makes the body gain weight quicker. A study in the â€Å"Hypothyroidism and obesity. Cause or effect?† article had shown that overall thyroid dysfunction was found more in obese individuals with varying degree of significance. About five to ten percent of women of childbearing age were affected by PCOS to gain a high level of androgens hormones, which make people obese. Obesity can lead to a major consequence in people’s health. Obesity can make a stress on our heart, lungs, and bones. Furthermore, the article â€Å"Health effects of obesity† had pointed out a lot more health diseases that caused by obesity such as high blood pressure, diabetes, hypertension, stroke, joint problems, sleep apnea, cancer, psychosocial effects, and so on. Michael Fumento said in an interview of the â€Å"Obesity† article that few fat people really knew how much harm they were inflicting upon themselves, pointing to the mountain of scientific evidence linking obesity with various diseases and conditions such as infertility. The risk of death rises with increasing weight. A study showed that each year, obesity related conditions caused an estimated 300,000 premature deaths in the US. People had diabetes are obese at a rate of over 80 percent. The second consequence is that obesity creates the weight discrimination and economic downturn. Society considers that fat people have to take the responsibility for their condition, their body. Therefore, many obese people were treated rudely, courtesy than thinner people. Some are making fun with the body of obese people by calling them â€Å"fatty†, or â€Å"a rolling bread.† The â€Å"Obesity† article had quoted a sentence from Sally Smith, who said fat people were taught to feel guilty and blamed themselves for the failures of weight loss programs, and to expect and accept rejection, mistreatment and discrimination regarding their weight. Obesity takes part in the economic downturn, especially on the U.S health care system. In 2008, the costs of medical care for the obesity in America were about 147 billion. Medical costs are associated with obesity directly and indirectly. The costs come from preventive, diagnosis, treatment services, and also the morbidity and mortality cost. As a comparison, the lifetime costs of obesity provided by the government are greater than the lifetime costs assessed by the smokers. Obesity can be reduced and prevent by ourselves through better diet. The best way to lose weight is to reduce the caloric intake. By counting calories, eating good meals, exercising more often, you can control your weight. Vegetables, whole grains, lean protein and fruit are not only contain less calories but also improve one’s health condition. Fiber was studied that it could prevent hunger pangs and keep you full longer. There is a collection of choice such as, brown rice, wheat bread, broccoli, spinach, etc. Dividing your food into five small meals during a day can keep you up with your metabolism and reduce the amount of sugar in your blood. Drinking water is not less important. Ten glasses of water can help you flush out the toxins. Drinking a glass of waer before eating can reduce the hunger. In addition, there are many activities held to courage the obese to have to better life style as well as some policies from government with the same goal. There are many weight loss camps achieved for adults and childrens. They can not only learn how to lose weight but also have fun, learn new skill, and gain confidence. These camps empower people to fight against the weight discrimination, support them to stand up and live their own way without feeling depression. Soda taxes is a topic which was disscussing these day. If the law was passed, placing a high tax on soda would discourage Americans from consuming unhealthy beverages, which is a crucial first step toward making the U.S. healthier as a whole, quoted from â€Å"Soda taxes† article. Beside, limiting advertises by news or revised rules during television programs may help reducing the childhood obesity epidemic. In conclusion, obesity is not a problem that can be solved in a short time.  The reasons that cause obesity come from many perspectives, genes, health problem, environment, daily diet, and so on. The effect of the obesity is now increasing more than the past that gains many problems for people’s health as well as the country’s economic. People bring themselves to obesity; and only them can get themselves out of it. With the help from many resources, they can acknowledge themselves to prepare a better meal. The community and government also help the obese people by organizing a lot of weight loss camping, and establish new law to prevent the incresing of obesity. There’s nothing that can stop you being a better person. All you need is resolve, commitment that you want to get rid of fat, and you can do it. WORKS CITED: â€Å"Health Effects Of Obesity.† Stanford: Hospital & Clinics. Stanford hospital & clinics, 2013. Web. 08 Dec 2013. Med, Saudi J. â€Å"Hypothyroidism And Obesity. Cause Or Effect?† NCBI. National center of biotechnology information, 29 Aug 2008. Web. 08 Dec 2013. â€Å"Obesity.† Issues & Controversies On File: n. pag. Issues & Controversies. Facts On File News Services, 9 May 2003. Web. 8 Dec. 2013. â€Å"Soda Taxes.† Issues & Controversies On File: n. pag. Issues & Controversies. Facts On File News Services, 18 Dec. 2009. Web. 9 Dec. 2013. â€Å"What Causes Overweight And Obesity.† NIH: National Heart, Lung, and Blood Institute. NHIBL, 12 July 2012. Web. 08 Dec 2013.

Friday, September 13, 2019

Biology in Daphnia

Biology in Daphnia Essay Teachers Guide. qxd 25/1/08 8:00 Page 1 Teacher/Lecturer A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Purpose †¢ †¢ To investigate the effect of caffeine on the heart rate of Daphnia (water fleas). To highlight experimental and investigative assessment objectives. Safety Any student known to suffer from photosensitive epilepsy should be warned before a stroboscopic light is used. Flickering lights in the range 5–30 Hz are thought to trigger seizures in sensitive individuals. Notes on the procedure The student sheet that accompanies this activity guides students through planning and writing up this investigation. After students plan the investigation their plans can then be discussed with the group. To support less able students, or to help with the organisation of practical work for a large group, students could be given the practical procedure at the end of these notes (see page 3). It provides a basic outline and will need to be read by students before starting the practical with decisions and modifications made as appropriate. The procedure is for a simple experiment; more able students could complete a more complex experiment using serial dilutions, with several Daphnia used at each concentration. Note that high concentrations of caffeine can be fatal for Daphnia. The Daphnia hearts are fairly easily seen but counting the number of beats can be difficult. Counting is easier if each heartbeat is recorded by tapping a pencil on a piece of paper and counting up the pencil marks after the specified time. In addition, cooling the Daphnia before the experiment may help slow their heart rate. An ICam above the eye-piece of the microscope to project an image of the slide onto a large screen may also help with counting. Foster, in the Journal of Biological Education (1997) 31, pp. 53–255, provides a method using a stroboscope to freeze the motion. Use of the stroboscope may overcome the problems of counting faster heart rates. However, we would not recommend this method. Positioning the light sources and strobe is tricky. It is very difficult to freeze the motion and viewing with a strobe light can cause eye strain and dizziness. A simpler approach is to count the rate at which the legs beat. This rate is proportional to the rate at which the heart beats. A dissecting microscope with a light source under the stage works well for this experiment. To prevent the Daphnia from overheating while on the microscope turn off the microscope light between observations and use a heat sink – a cavity tile filled with iced water placed on the microscope under the slide. Using pond water/Daphnia culture solution is recommended for both the control group and to dissolve the caffeine as this may give more valid results and be less stressful to the Daphnia. In distilled water the heart rate may rise due to lack of oxygen. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 1 Teachers Guide. qxd 5/1/08 8:00 Page 2 Teacher/Lecturer A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? In the trial of the experiment caffeine was used at 0. 1% and 0. 5% w/v with no ill effect. At 1% the Daphnia stopped swimming after 5 minutes. It is suggested that a ‘blind’ study is done. This means that the person counting the heart rate is unaware as to whether th e Daphnia is in water with or without caffeine. It has been shown that observer expectations influence the result. It is difficult to get clear-cut results from this experiment and significant differences between treatments may not be found. The sets of results below indicate the sorts of results that can be expected. It should be impressed upon students that it does not matter if they do not get differences between treatments. Indeed, the experiment provides plenty of opportunity to evaluate critically the technique used and really focus attention on the experimental skills aspect of this activity. Experiment 1 Daphnia were cooled on ice before the experiment. Beakers containing Daphnia in pond water were put on ice for about half an hour. This had the effect of slowing the heart rate and thus facilitating counting. The temperature of the pond water in which the Daphnia were swimming fell to about 5 oC. A single Daphnia was placed in a beaker containing test solution for 5 minutes: either pond water or pond water + 0. 5% caffeine. After the 5 minutes, the Daphnia (in a few drops of test solution) was transferred to the slide for measurement of heart rate. Each individual was counted for 4 _ 30 seconds. A blind counting method was used. Overall means: Caffeine – 173 beats per minute Control – 172 beats per minute There were no immediately observable ill effects of caffeine at this concentration (0. 5% w/v). Experiment 2 READ: Translation lost from the Novel to the Movies EssayThe experiment was conducted at room temperature. A single Daphnia was transferred to the slide. A paper towel was used to remove the pond water from the slide. A few drops of test solution – either pond water or pond water + 0. 5% caffeine – were dripped onto the Daphnia. The clock was started immediately and the heart rate recorded for 15 seconds at 2, 4, 6, 8 and 10 minutes. An ICam was used to facilitate counting. The results from the two experiments do not show that caffeine increases heart rate in Daphnia. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. Teachers Guide. qxd 25/1/08 8:00 Page 3 Teacher/Lecturer A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Table 1 Results for Experiment 1 Treatment Heart rate/beats 30 s-1 Trial 1 Trial 2 85 84 86 91 87 70 101 75 98 91 Trial 3 81 78 86 93 90 73 74 98 85 Trial 4 88 82 84 99 90 74 85 100 94 Mean 85 82 85 93 88 70 91 81 97 90 Mean for individual Beats min-1 Caffeine Caffeine Caffeine Caffeine Caffeine Control Control Control Control Control 87 83 84 89 86 62 81 88 93 89 170 164 170 186 176 140 182 162 194 180 Table 1 Results for Experiment 1 Source: Hardie and Tranter (1983) Biology Practicals: Teacher’s Guide Number of heartbeats in 15 seconds Length of time in solution/minutes Treatment Caffeine Caffeine Caffeine Caffeine Mean Control Control 2 49 54 54 59 54 57 58 4 53 54 59 65 58 55 60 6 49 57 55 64 56 59 54 8 44 51 61 68 56 50 58 10 48 55 64 62 57 58 60 3 Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. Teachers Guide. qxd 25/1/08 8:00 Page 4 Technician A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Purpose To investigate the effect of caffeine on the heart rate of Daphnia (water fleas). This is an activity that students may plan themselves. There is also a support sheet giving a suggested method. The list below gives the apparatus and approximate quantities needed for the suggested method. However, students may ask for things outside of this list. Requirements per student or group of students Culture of Daphnia Notes †¢ Daphnia may be killed by chlorine in tap water. Any tap water used should be left to stand for 24 hours first to let the chlorine dissipate. †¢ Allow at least nine Daphnia per student or pair. They should be unharmed by the activity, but may need too long to recover after the caffeine to use the same one for different concentrations in the same practical. They can be bought from an aquarist or Blades Biological Supplies. †¢ To catch them use a plastic pipette with the tip cut off to make it wider. Goldfish enjoy disposing of Daphnia. †¢ This will stop them getting mixed up with the ‘fresh’ ones. †¢ Students can wash and reuse the slides if needed. Container for ‘used’ Daphnia 6 cavity slides Approximately 5 (0. 5%) cm3 caffeine solution †¢ †¢ †¢ †¢ Dissolve 0. 5 g caffeine in 100 cm3 water. Instant coffee can be used. Make up the solution with culture water or distilled water. Students will need to dilute this to make weaker solutions. If time is limited it may be easier to provide made-up solutions of 0. 25%. (Consult with the teacher/lecturer – they may prefer to use more concentrations, e. g. 0. 1%, 0. 2%, 0. 3%, 0. 4% if time permits. ) Cotton wool †¢ Students will only need a small amount – about as much as is in a single cotton wool ball will supply the whole class. They put a few strands on the slide to stop the Daphnia moving. 3 dropping pipettes 5–10 cm3 distilled water or water from the Daphnia culture Test tubes/small beakers Small measuring cylinder or 5 cm3 syringe Approximately 100 pond water cm3 distilled or †¢ For adding to the Daphnia during the experiment. For students to collect or mix their caffeine solutions in. They will need more if they are doing more concentrations. †¢ For making dilutions of caffeine solution. †¢ For making dilutions of caffeine solution. Amount required will depend on the dilutions made Stopclock Paper towels or filter paper Micros cope Stroboscope †¢ For use at low power. Some centres find that it is useful, if available, to use a microscope-mounted video camera to show students the heart. †¢ If this is available, it can be used to get a more accurate measure of how fast the heart is beating, but is not recommended. Safety Important! Stroboscopes can trigger epileptic fits in some people. Anyone known to be susceptible should be warned. Background lighting should be retained and exposure times minimised. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 4 Teachers Guide. qxd 25/1/08 8:00 Page 5 Student A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? Purpose To investigate the effect of caffeine on the heart rate of Daphnia (water fleas). Safety READ: Virgil's Aeneid EssayIf a stroboscope is used to show the Daphnia’s heart rate and you know you suffer from photosensitive epilepsy tell your teacher and take appropriate precautions. Caffeine Plants produce caffeine as an insecticide. Cocoa in South America, coffee in Africa and tea in Asia have all been used for hundreds of years to produce ‘pick me up’ drinks containing caffeine. These days, caffeine is also used as a flavour enhancer in a wide range of cola and other soft drinks. In addition, it has medicinal uses in aspirin preparations, and is found in weight-loss drugs and as a stimulant in students’ exam-time favourites like Pro-plus and Red Bull. At high levels of consumption caffeine has been linked to restlessness, insomnia and anxiety, causing raised stress and blood pressure. This can lead to heart and circulation problems. Procedure Making a hypothesis What do you think will be the effect of caffeine on the heart rate of water fleas? Write down your ideas and support your prediction by presenting biological knowledge which supports the idea. You now have an idea (hypothesis) to test. Planning The beating heart of a water flea can be seen through its translucent body, by placing the flea in a few drops of water in a cavity slide. A cover slip helps stop the water evaporating. The following equipment will be available: †¢ †¢ †¢ †¢ †¢ Culture of Daphnia (water fleas) Cavity slides Dropping pipettes Distilled water Caffeine tablets †¢ †¢ †¢ †¢ †¢ Cotton wool Standard glassware (beakers, measuring cylinders, etc. ) Stopclock Paper towels or filter paper Microscope Produce a detailed plan for an experiment that allows you to test your hypothesis about the effect of caffeine on the heart rate of water fleas. Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 5 Teachers Guide. qxd 25/1/08 8:00 Page 6 Student A1. 21L CORE Activity 1. 21 Does caffeine affect heart rate? In your plan, make sure you include the following: †¢ Select suitable apparatus that will give you measurements which will validly test your hypothesis. Explain why the apparatus is suitable and how the results will let you test the hypothesis. Include a risk assessment, identifying any risks and explaining any safety precautions that need to be taken so as to reduce those risks. Comment on the ethical issues that arise from using living organisms in the experiment and explain how these will be taken into account in the practical method used. Identify the dependent and independent variables, and indicate how relevant variables will be controlled. Show how you will ensure that reliable and valid results are produced, and describe what you will do to ensure that measurements are precise, accurate and repeatable. Identify any potential errors in readings that can be systematic (values differing from the true value by the same amount) or random (values equally likely to lie above or below the true value). †¢ †¢ †¢ †¢ †¢ Edexcel practical materials created by Salters-Nuffield Advanced Biology,  ©University of York Science Education Group. 6

Thursday, September 12, 2019

Economics Essay Example | Topics and Well Written Essays - 1500 words - 40

Economics - Essay Example That makes lending conditions more difficult, especially at smaller banks. The March loan-to-deposit ratio of 83 per cent  for Chinas small and midsize banks was already above the 75 per cent  limit set by the regulator. In aggregate, though, it isnt clear the banks are short of funds to lend. The level of reserves banks hold above the requirement held steady at 2.2 percentage points in March, up from 0.8 points in the middle of 2011. The seven-day interbank lending rate was 3.2 per cent  Friday, down from an average of 4 per cent  in 2011. Both measures suggest that liquidity conditions are improving. With no shortage of funds in the banking system, but new loans low, the obvious conclusion is that it is constrained demand for loans, not a constrained supply of credit, that is the problem. The shrinking share of long-term loans in the total for new lending - down to 28  per cent  in April from an average of 51 per cent  in 2011 - suggests businesses dont see so many opportunities for profitable investment. In the past, demand for loans was always strong. Increasing supply by lowering the reserve-requirement ratio was a sure-fire way to give growth a boost. If demand is now less assured, opening the lending taps may no longer provide a quick

Intenational Trade Policy Essay Example | Topics and Well Written Essays - 2250 words

Intenational Trade Policy - Essay Example Trade is the driving force for the economic development of theses countries. Countries connected by common currencies, policies and institutions could converge their incomes to the richer countries by improving the trade between the countries. Faster economic growth is largely depended on trade openness. Many countries adopted the trade liberalization policy and joined in the world trade for achieving the economic growth all most all the countries have achieved their goals of through liberalized trade policy. World bank studies show that during 1946 and 1986 strong and sustained liberalization led to the rapid growth of exports, which further led to economic growth (Jagdish N. Bhagwati, 1978, Annatomy and Consequences of Exchage control Regimes) 1. 1994 study reveals that poorest countries also grew and develop between 1960 and 1986 due to openness of the trade, which led to higher productivity (Alberto F. Ades and Edward L. Glaeser, 1999, evidence on Growth, Increasing Returns, and Extent of the Market) 2 When we study the history of economic development we witness that trade is a driving force for economic growth in developed and under developing countries. Since World War II the expansion of trade has played a dynamic role in global economic growth. Till 1994 before the World Trade Organization came into existence multilateral trade was limited to industrial countries. From 1994 the multilateral trade has expanded, to many countries of developed and underdeveloped including the countries of agricultural base due to liberalization. As a result of multinational liberalization all countries are benefited in their economic growth by unveiling their unexploited potentials. Since early 1970s world economy is in the midst of strongest period of sustained global growth duly maintaining the inflation at low levels, same trend is continued into 2007. We witness an unexpected and robust growth in India and China including other developing countries. Strong performance is also witnessed in low-income countries, such as sub-Saharan Africa (Rodrigo de Rato, Managing Director, IMF, Sustaining Global Growth, March 30, 2007)1 The main cause of this prodigious performance is attributed to solid growth in productivity, which led to growth in profits and real wages and also absorbing the sharp increase in prices to maintain the inflation at low levels. This global economic growth is made possible not merely on solid growth in productivity but rapid growth in international trade especially the developed and underdeveloped countries joining the global market. Entry of India, China and Eastern Bloc of Europe in the multilateral trade has made a substantial contribution to global economic growth. Besides other factors such as introduction of new technologies in manufacturing and service activities, increasing international mobility of capital, large-scale movements of underemployed labor out of agriculture into manufacturing and service in many developing counties and migration flow of poor counties towards the advanced economies, global integration of trade and financial market has produced tremendous benefits and trade is the driving force for this global economic growth (Rodrigo de Rato, Managing Director, IMF, Sustaining Global Growth, March 30, 2007)1 If we examine the development of economic growth of individual member countries

Wednesday, September 11, 2019

Developing Cross-Cultural Capability Essay Example | Topics and Well Written Essays - 2500 words

Developing Cross-Cultural Capability - Essay Example Despite the development made by Hall, the ideas were still discreet. Later, Hoftstede (1980; 2000) brought about actual developments in the idea of cross-cultural management. On one hand, five distinct cultural dimensions were identified by Hofstede (1991; 1993) that sets two countries apart. On the other hand, seven similar cultural dimensions were identified by Trompenaars (1993). The five of the seven common cultural dimensions as identified by the research scholars are individualism versus collectivism, uncertainty avoidance, masculinity versus femininity, power distance and long-term versus short-term orientation (Hofstede, 1980; 2000). In the due course of working as an HR head for the company, the researcher has realized that the company is planning to take its first step in the international field and has no prior experiences of business expansions across borders. In addition, majority of the managers who have worked or are still working either belong to the European Union co untries or UK. Given the aforementioned fact, for a business expanding into countries like, Nigeria, China and Brazil, the five cultural dimensions may pose severe challenges as well as present with prospective opportunities, as far as the theory of cross-cultural management is concerned. For example, it has been witnessed in many empirical researches that majority of the European companies find it very hard to understand the aspect of collectivism followed by Chinese employees (Cheng, Jiang and Riley, 2003; Chen, Tsui and Farh, 2002).

Tuesday, September 10, 2019

The various activities within a company should be coordinated by the Essay

The various activities within a company should be coordinated by the preparation of plans of actions for future periods. Thes - Essay Example This paper compares three basic terms that are planning, control and budgeting and describes the process involved in preparing a master budget and behavioral issues that a firm may face while preparing the budget. Planning, Control and Budgeting A successful organization prepares both short and long term planning. Weygandt, Kimmel and Kieso, 2009, p. 388) pointed that planning is the process of establishing enterprise wide objectives because plans not only set forth the objectives of the company but also the proposed ways of accomplishing them. As Davies and Pain (2002, p. 410) described, planning refers to the establishment of objectives and the formulation, evaluation and selection of the policies, strategies and tactics that are required for achieving the established objectives. Planning includes long term planning or commonly termed as strategic planning and short term planning. ... 410). Long term planning involves strategic planning over two or more years and the identification of the basic strategy that the firm may follow and the gaps between future needs and present capabilities of the firm (Drury, 2006, p. 426). As long-term plans include looking in to future for two or several years, the plans may become uncertain, imprecise and subject to change. Long term planning or strategic planning expresses certain steps required to achieve an organization’s goals because it considers intermediate and distant future. Long-range plans give detail about major capital investments required for maintaining present facilities, increasing capacity, diversifying products or procurement and developing markets. Long-range plans may aim at cost control or increasing market share for duration of three or more years (Hilton, Maher and Selto, 2005, p. 597). Budgeting involves the coordination of both financial and non-financial planning with a view to satisfy organisation al goals and objectives. It involves planning for future profitability because maintaining long-term profitability is very critical to organizational objectives. Kimmel, Weygandt and Kieso (2008, p. 1010) emphasized that budgeting and long-term planning are not the same. The main difference between them is the time period involved. Maximum length of a budget is one year and therefore budget is a kind of short-term plan. Other major differences between the long-term planning and budgeting are the emphasis and the amounts of details presented. Budgeting is meant for achieving certain short-term goals like meeting annual profit goals whereas long-term planning is meant to identify long-range goals, find and select effective strategies and develop policies and plans to implement the